Trust, Institutions and Managing Entrepreneurial Relationships in Africa by Isaac Oduro Amoako

Author:Isaac Oduro Amoako
Language: eng
Format: epub
ISBN: 9783319983950
Publisher: Springer International Publishing

This chapter contributes to our knowledge in three main ways. First, it presents a framework to show the forms of entrepreneurial relationships and institutions that allow trust and cooperation to develop in weak institutional environments. Second, it offers an understanding of the processes through which entrepreneurs develop entrepreneurial relationships with customers, suppliers, and facilitators in the context of weak institutions. Third, it shows how the logics of African cultural-specific institutions shape the development of trust and cooperation and the management of entrepreneurial relationships. Understanding these logics is important due to their potential to give rise to differences in explanations and attributions for African entrepreneurial behaviour within relationships.

The rest of the chapter is organised in the following manner. The next section discusses the forms of networks and relationships that allow trust to develop. Then we discuss how culture-specific institutions shape the development of trust and management of entrepreneurial relationships in the context of weak institutions. The final section concludes the chapter.

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